東京の路地に小さな庭のスペースを作る方は、一般のルールに従わないところが素敵です。このブログの写真を使って、友達のショウさんがBell Street Filmsと一緒に３０秒のビデオを作ってくれました。去年、ショウさんはベランダの庭にデザイン人類学校と東京グリーンスペースについてビデオを作りました。
This 30 second clip features my photographs of flowerpot gardens and stories about their makers, who explain to me how they break the law in order to create safer streets. Last year, my friend Sho’s Bell Street Films made a short video about Tokyo Green Space and design anthropology, shot mostly in my balcony garden.
今年の杉並区役所のグリーンカーテンはすてきです。
When people ask me about positive government action for urban nature, I always point to the Suginami ward’s giant green curtain. This massive screen of vines rises each summer on their eight story ward office next to the Minami Asagaya station on the Marunouchi subway line. It has inspired local residents to create their own balcony green curtains, inserted a huge green space that occupies very little square footage on the ground, and demonstrated that their old office building can be energy saving, attractive, and full of life.
この代々木の写真には、風景が３つ見えます。この組み合わせはとても東京らしいです。
This image sums up my love of Tokyo green spaces. In the background is the iconic Docomo Tower in Shinjuku. In the foreground is a typical Tokyo sight: a lot where the old structure has been raised is now used for hourly parking. In the middle is an older residence whose wild garden is thriving through neglect and the absence of redevelopment. Tokyo is a dense place full of the iconic and prosaic, living nature and concrete structures, traces of the past and constant change.
Another garden I saw from my bike in central Tokyo is this huge balcony garden on top of what looks like a semi-abandonded ten story building. The windows below the garden are either covered up, dirty, or reveal stacks of boxes. I wonder if the building is mixed use, and how such a large and well established garden ended up there. The Jingumae neighborhood is one of central Tokyo’s most expensive areas.
I often notice that the most intriguing and wild green spaces grow next to older buildings. It’s interesting to see the same phenomenon on an aging high-rise.
都市ブランド設定についての新しい本が出版されました。緑の空間についての章を書きました。機会があったら、読んでくださいね。今のところ英語版だけです。
Palgrave Macmillan‘s new City Branding book includes my chapter on city branding with new green spaces. Amazon’s says it’s in stock, but I am still waiting for the publisher to send me a copy. There are many chapters I am looking forward to reading, including Roland Kelts’ chapter on Tokyo (@rolandkelts). Many thanks to Keith Dinnie for editing this volume.
Preface; K.Dinnie
Foreword; B.Baker
PART I: THEORY
Introduction to the Theory of City Branding; K.Dinnie
Branding the City as an Attractive Place to Live; A.Insch
City Branding and Inward Investment; A.C.Middleton
City Branding and the Tourist Gaze; G.Hospers
City Branding Partnerships; S.van Gelder
City Branding and Stakeholder Management; A.Stevens
Paradoxes of City Branding and Societal Changes; C.Ooi
City Branding through Food Culture – Insights from the Regional Branding Level; R.Tellstrom
City Branding and Sustainable Urbanism; J.Braiterman
Online City Branding; M.Florek
PART II: CASES
Introduction to the Practice of City Branding; K.Dinnie
The City Branding of Accra; A.Ebow Spio
The City Branding of Ahmedabad; S.Nair
Athens City Branding and the 2004 Olympic Games; M.Fola
The City Branding of Barcelona: A Success Story; J.C.Belloso
Chongqing’s City Branding – The Role of Graphic Design; F.Lau& A.Leung
Edinburgh City Branding; K.Wardrop
The Hague, International City of Peace and Justice; B.Hulleman& R.Govers
Kuala Lumpur City Branding; G.Musa& T.C.Melewar
Lisbon City Branding; J.Freire
The City Branding of Montevideo; P.Hartmann
New York City Branding; P.Bendel
Paris City Branding; J.Kapferer
Seoul City Branding; K.Y.Kyung
The City Branding of Hong Kong; T.Loo
Strategic Planning Director for China at Mediaedge:cia
Sydney City Branding; G.Parmenter
Tokyo’s City Brand; R.Kelts
Wollongong City Branding; G.Kerr
新しい中野のマルイ（０１０１）は歩道をきれいします。公共の造園がマルイの新しいブランド・アイデンティティになります。
Marui’s new Nakano store offers a generous sidewalk, blurring public and commercial spaces. I love how Marui is making public landscaping its brand identity.
I am super pleased that the new Marui department store in Nakano is building a great entrance. Rather than build up to the edge of the property, Marui has a two-story atrium by setting back its entrance, with four mature trees and hopefully some planter beds. By blurring the line between public and commercial space, Marui will create an engaging sidewalk with plants.
For a short stretch of this narrow sidewalk on the south side of the JR station, there will be plants on both sides.
This store design seems related to the new Shinjuku store landscape, which I blogged last year. That store also has two very popular ground floor food shops (an Italian gelato and French bakery) that are very open to the sidewalk and attractive, new green spaces.
I like to see how smart retailers realize that improving the sidewalk and pedestrian experience will increase business and goodwill. There is no contradiction between generosity and profits. I hope that this public green space becomes a recognizable part of Marui’s brand identity. I’ll definitely check out Marui Nakano when it opens soon.
Newsweek Japan published my article about how Tokyo gardening turns public space into social space. The Tokyo Eye column allows Japanese to see how foreigners view and experience Tokyo, and I was asked to write in a very personal voice about how I experience living in Tokyo and why green space matters. I will post an English version soon.
東京の小さな緑を世界に誇れ
ジャレド・ブレイタマン
08年に仕事で初めて東京を訪れたとき、驚くと同時に感心させられたのは、この都市が実に人間的で、人と植物が共生する通りは活気に満ちあふれていたということだ。
多くの外国人と同じく私が東京に抱いていたイメージは、冷たく立ち並ぶ高層ビルと、渋谷のスクランブル交差点の雑踏、輝く広告のネオンだった。つまり、自然から完全に隔離された世界最大の都市を想像していたわけだ。
私自身これまでずっとガーデニングには深い愛情を注いできたが、東京の住民たちの植物を育てる情熱と創意工夫には今も驚かされる。そして、人間と建物がひしめき合う大都会で人と人を結び付けるコミュニティーが存在するという点にも。
ある日、初心者向けの陶芸教室を訪れた後、狭い歩道のアスファルトの割れ目から美しいパンジーが生えているのを見つけた。
東京ではほんの小さなスペースにも住民が気を配り、「緑の息吹」が宿っている。この印象がきっかけとなり、私はサンフランシスコから東京に移り住む決心をする。私は幸運にも日立と米外交問題評議会（ＣＦＲ）が提携するフェローシッププログラムの奨学金を得て、デザイン人類学と都市生態学を融合させた「東京の小さな緑」の研究を始めることになった。
東京はアメリカやヨーロッパの都市とは異なり「小さな緑」にあふれていながら、日本人自身にはそのユニークな特徴に気付いていない。道端のパンジーがそれを気付かせてくれた。そこで私は、以下のような問いを掲げてみた。
１．なぜ東京の人々は自分の周りの環境にそれほど気を配るのか。
２．建物が密集する都市部で、自然はどのような役割を果たすのか。
３．東京のガーデニング文化から他の都市は何を学べるのか。
。。。
Ho Chi Minh City’s Park and Greenery Office reports a 50% loss of green space in the past 11 years. Blame is attributed to developers ignoring city requirements for green space. The calculation includes parks, flower gardens, and road-side plants.
There are some interesting statistics. Currently there is .7 square meters of green space per person in the 7 million person city. The city’s goal is 4 to 5 square meters per person. The World Health Organization has set a global standard of 8 square meters per person.
This story illustrates the rapid rate of urbanization in Asia, the importance of green space as a health issue, and the difficulties of balancing urban development and human health.
The chart above (click for larger size) is a first effort to analyze three types of vertical urban gardens: small business, corporate and residential. I am interested in plant selection, public access, design and construction, maintenance, temporal dimension, and green space benefits.
As I collect more images and thoughts about green urban space, I will post more of these photo analyses. Please let me know what you think.
Tokyo Green Space 