marketing

Layers of new and old, luxury and public, with a telephone booth!

東京では、いつもどこかが工事をしています。辰巳団地から、たくさんの重なる層が見えます。背景に、スカイツリーとヘリポートがある高級マンション。前景には、団地や電話ボックス。

Tokyo is a city always being re-built. In this frame, you see the telephone booth in the midst of street repair, the 1960s Bauhaus-style public housing called “danchi,” and in the distance Sky Tree and a recent luxury tower with heliport. I am fascinated by the heliports on the new luxury towers by the waterfront. Are they a requirement for safety? Or a marketing tool for real estate companies? Should the 99% without access to heliports be concerned?

Empty lots are abundant and under-used

Tokyo is full of empty lots that mark the time between demolition and building. Sometimes they stay empty for more than a year. Most are turned into automated parking lots, some so small they only provide space for a single car. Some in busier neighborhoods get covered in gravel and host crepe shops in a trailer.

The empty lot above, just off Omotesando in Aoyama has three uses: tapioca drinks for sale, vending machines, and ashtrays for smokers. Considering the proximity to so much high-end shopping and so many people, it seems like a vastly under-utilized urban space.

It would be cool to see something more useful in these temporary spaces: energy generators, plants for shade and habitat, edible gardens, nurseries to grow and sell plants, attractive places for relaxation, socializing, and pets. Their design would need to be portable, modular, and generate some minimal income for the owner. Creating a prototype space for these liminal spaces would be a great project for a local government, corporation, or non-traditional marketing company.

Super eco marketing urban vegetables

Super eco bitter melon

My local flower and plant store was marketing bitter melon plants as “super eco.” Claims include that it is fast growing, requires no pesticide, provides shade, the vegetable is full of Vitamin C and beta-carotine, and that it absorbs carbon dioxide. Most home vegetables and vines would offer the same benefits, no? I wonder if this eco marketing is helpful or misleading.